In the wake of Morgan Heritage’s historical GRAMMY win for Best Reggae Album as the Producer and Artist for “Strictly Roots”, which was released under their own independent label CTBC Music Group, the Iconic GRAMMY Award-Winning cultured driven band has managed yet again to deliver another classic album. They achieved this by staying true to their formula of authentic Reggae with an effusively eclectic mix.
In their latest quest to keep Reggae music relevant in a continuously evolving world of music, Morgan Heritage recently unveiled the Avrakedabra album cover through top-tier outlets Huffington Post and Yahoo! Music, along with a 2 part documentary “Journey to Avrakedabra”.
The Royal Family of Reggae kicked off their upcoming Avrakedabra World Tour with an exclusive US stop in Austin, TX for the legendary South by Southwest (SXSW) Festival. The siblings headlined at Clearport ATX as part of the Digiwaxx Presents ‘The Blast Live’, and made a special guest appearance at both Nike Kicks and Sounds from Africa and the Caribbean showcases.
Their Rolling Stones-reminiscent endurance, longevity and outstanding showmanship, makes the siblings a force to be reckoned with. Not only in Reggae but also in music as a whole. Morgan Heritage’s name is duly cemented in history, as critics, fans and music lovers anxiously awaited their new album. The untraditional creation of this album with recording sessions taking place across 3 different continents highlights the groups effort of taking Reggae music to the 4 corners of the Earth.
As you listen to Morgan Heritage’s “Avrakedabra”, surprise appearances are as captivating as the title. From the opening record “Want Some More” featuring Mr. Talkbox, the famed computerized voice featured on Bruno Mars’ 24K Magic, the album makes a statement. A Royal appearance by Multi GRAMMY Award-Winning Ziggy Marley and Stephen Marley is a brilliant alliance of two great musical legacies on “One Family”. That was followed by the awakening of the spirit of the late great lead singer Bunny Ruggs of legendary Third World on the “Tribute To Ruggs”.
On stage DreZion performs as a keyboardist with the group but on “Reggae Night” he not only co-Produced a fun loving song, he also lays down a great verse like a young veteran DJ from Jamaica. On “Ready For Love” what seemed like an unpredictable pairing of Billboard chart topping duo R. City and the Reggae super group, blossomed into a beautiful love song. The last appearance on the album brings together Kabaka Pyramid and Dre Island who have respectfully made their claim as 2 of Reggae’s future leaders on the futuristic sounding anthem “We Are”.